Project Opal (Q1-2, 2026)

What would it look like if there were no domestic violence? A world in which 1 in 4 women and 1 in 7 men didn't experience domestic or dating violence in their lifetime.

The National Domestic Violence Hotline and the National Coalition Against Domestic Violence are teaming up to supercharge their missions. Project Opal enables them to reach more survivors by maximizing resources, modernize their programs and services, and leverage the talent of their phenomenal teams. Through Project Opal, they work in tandem to:

• Create an ecosystem of services rooted in empowering survivors and advocates on a regional, statewide, national and international level.
• Lead survivor-, trauma-, and field-informed education, training, technical assistance, and certifications; and host the national conference on domestic violence.
• Create a scientific, data-driven, and scalable approach to domestic violence response that includes alternatives to law enforcement responses and a focus on culturally specific resources.
• Advocate for survivor-centered policies and protections.
• Create a standard for the wellness and retention of those doing this work. Every year, domestic violence organizations lose amazing people because they're not equipped with the tools or resources to deal with the secondary trauma they experience daily.
• Develop strategies to address social and racial justice in the framework of intimate partner violence. Putting in place education, resources, tools, and proposed policy that advance marginalized victims and communities and to ensure they also receive the highest quality and most holistic services and support.

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5% of all retails sales from January 1 through June 30, 2026 will be donated to Project Opal.