One of the earlier and easier decisions we made when starting and the moon will rise was pledging 5% of all product sales to nonprofit organizations committed to empowering women and girls around the world. Every six months, we select an organization to receive the funds and highlight on our website and promotional materials.
Our first recipient was the Global Fund for Women, which received a donation equivalent to 5% of all product sales from our launch in November 2019 through June 2020. Making that first donation on behalf of and the moon will rise was one of my proudest moments to date as a small business owner.
Last week, I made our second donation, this time to The Loveland Foundation. It reflected 5% of all product sales from July 1 through December 31, 2020. I'm so proud to announce that the amount was DOUBLE our first donation. And it's all thanks to you and your support.
The Loveland Foundation is committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls. Their resources and initiatives are collaborative and prioritize opportunity, access, validation, and healing.
Specifically, our donation supports the Therapy Fund, providing financial assistance to Black women and girls seeking therapy. Recipients will have access to a comprehensive list of mental health professionals across the country providing high quality, culturally competent services.
I'm proud to announce our third 5% Pledge recipient. For the next six months (Jan-June 2021), 5% of all product sales will be donated to The National Organization for Women (NOW). NOW works to achieve and protect the equal rights of all women and girls in all aspects of social, political, and economic life. If you would like to nominate an organization as a future recipient, please reply to this email.
And the moon will rise is all about inspiring joy, artful connection and remembering what's most important. Our 5% pledge is only one way we try to step into our vision every day. But it wouldn't be possible without you and your support. Whether you ordered custom holiday cards or purchased a sticker, you made a difference. And for that, we are so very grateful.
